Pretty self-explanatory. Today, I gather a few of the most popular social media myths I hear and break them down for you, into what the real truth is...
QOTD: How do you do social media? Also, any "myths" or non-truths I missed?
You may not be "hip", "in the 411", or "straight up respresentin", but swagger is a person's style, how they walk, how they talk, how they dress, etc.
Being that I'm part of Generation Y, I know these types of things. Don't be trippin! Ok, enough of the slang. Swagger or swag has always been a cool word to me. I remember hearing it a lot back in high school and especially a lot when it came to Rap music. Rappers would describe it as their lyrical flow, their lifestyles, and their flashy cars and over the top jewelry.
However, swag goes much deeper than that. Like business and everyday life deep. Sadly, most people have no swag at all. They're boring, their sites are boring, and they're bringing very little, if any value at all to the table. A lot of it starts out with your personal style and who you are as a person, but many avoid being that person and putting on a facade as someone they are not. They get caught up chasing the dollar signs and not what will truly make them happy.
And because of that, they have very little swag at all. They're not truly them and if they actually are and pursuing their true passions, they're not taking enough action and haven't fully recognized their swag factor.
Sure, I just made that up but your swag factor is what makes you YOU and what your own, personal, unique style is. You can talk, act and have a site like Gary Vaynerchuck, but you can never be him. You can talk, act and star in movies like Denzel Washington, but you can never be him.
Swag/swagger is what makes you who you are and what attracts people to you, grabs their interest, and keeps them interested. The more and better you recognize your swag factor and portray that in what you do, the more people will be drawn to you and potentially, the more money you will make. Rap music may not be something you enjoy but the guys that seem to always do the best are those that are real and authentic.
Have swag, work that swag, and be as authentic as possible. That's what it's all about and what people are really drawn to anyways...
"What's your swag factor?"
Yesterday night, I did a live show on Ustream about Profitable Twitter Tactics. Some of the things that were covered was how to find highly targeted and super relevant followers, Twitter Search "2.0", some advanced twitter search tactics, and a simple 3 step process I personally use to grow my following and use not just Twitter, but other social media sites, much more effectively.
Below is the recording. Enjoy and feel free to share!
If you need help with your social media or just have some questions that need answered, click here to go to the contact page and get in touch with me. I'll be more than glad to help you out in any way I can.
I'm a pretty honest guy. I mean, it's pretty much in my DNA and part of who I am. In this series and span of several videos, I plan on taking some important topics and just being as honest as possible about it. Sometimes I may be brutally honest and let's be truthful...some will get rubbed the wrong way.
In today's video, I talk about why people suck and what you can do to not suck so much. No one wants to suck, right? And by the way, keep in mind that these videos are not just to everyone else but myself included :-)
QOTD: "What do YOU need to do to become that person, that guy, that girl or that business?"
So, I was kind of bored Saturday night and hopped onto Ustream, messing around with some new software of mine. A couple people came in (thanks @kenmoorhead & @CrippleCreekBBQ!) and as they left, my redheaded jeenius got the idea to demo this software and show you some of the awesome things you can do with it. That video is below...
Before you watch it, don't forget that I'll be doing a LIVE show tomorrow at 9PM EST on Profitable Twitter Tactics. If you're an addict like me and really want to maximize your usage on Twitter, then I'm pretty sure you're going to dig this show! RSVP here
You can find out more about this software at WebcamMax.com and demo it for free before you'd commit. If you're a MAC user, CamTwist is what you're looking for and best of all, it's free!
Disclaimer: I was not compensated in any way, shape or form, for reviewing this software and giving my opinion. However, if WebcamMax employees are watching this, email me so I can forward you my Paypal to give to your boss. This ain't a non-profit...
"Yeah man, I love skateboarding but I hate doing it alone because if I do a cool trick, no one's going to see it."
If you're not familiar with Bam Margera, let's see...he's a pro skateboarder, used to be on that show on MTV called "Jackass" quite a bit, had his own show on MTV called "Viva La Bam" and is known for other things. Late last night after hopping off the interwebs, I was flipping through the TV which I do rarely, maybe an hour or two a week, and stopped at MTV.
As a younger guy, I used to be super into his show and the pointless but often times "What they $@#! were they thinking??" show Jackass. Needless to say, I was a big fan of Bam because here's a guy who does stupid stuff, has fun, and gets paid mad cash to do it. Just about any guy I know would love to be in that position, well, mostly minusing the stupid stuff.
Anyways, there was a commercial on about his new book out or something like that (remember, it was like 3AM and I was only slightly awake at this point) and he was talking about skateboarding. The quote above stuck out for me and got me thinking about other things that this has to do with...
I mean, none of us like doing things alone. We want eyeballs, an audience, customers, etc., paying attention to us and depending on if you sell your own products or services, interested in what we have to offer. Often times though, many are caught doing it alone with no one there to see it. To read our posts. To watch our videos. To follow our tweets. To see our updates on Facebook. Hell, to unfortunately not buying our products or services.
Your content can be amazing but the old "Build it and they will come" philosophy doesn't work out so well in this new information age. We can build the foundation and keep building upon that but if no one looks at the house, you're not going to sell the house. Of course it can be an audience or other like minded people paying attention and not just potential customers, but you get what I mean.
So if you firmly believe in the value of what you're putting out there, put that same passion and dedication in getting people to see it. Do guest posts on other blogs. Talk with, not just at people on Twitter and Facebook. Do live shows. Comment on other people's blogs of like minded or similar interest. If you're getting decent traffic, make sure you have clear call to actions to subscribe on your blog or even if you're selling something via salespage, tweak it and work on improving it. Just a few tweaks can provide a sizeable increase in conversion.
It's not build it and they will come, it's build it, keep consistent at it, and always work on ways of getting people there. Then you're not alone anymore...people are watching you and keeping their eye on whatever it may be.
How often do you work on getting people to see YOUR stuff?
What do you think? Agree, disagree?
If you follow my blog and tweets closely, last week (Thursday the 14th) I started a contest to win a free 1 hour social media consultation. The deadline was last night at 11:59PM and as I tweeted this morning on Twitter, @marvelousmartha was the lucky winner!
Also, I wanted to keep you in the groove so to speak with this post and let you know that I am still honoring my social media consulting at 1/3 off! The whole Twitter contest in general was sparked from me hitting 10,000 tweets and it really is an honor, truly. So not only did I want to give one lucky person a chance to get a free hour of consulting, I wanted to also honor my services at 1/3 off for anyone else who didn't get the opportunity.
If you'd like to take me up on this limited time offer which lasts only till this coming Friday, the 29th, contact me here.
Have a great weekend! (Oh, almost forgot...I'll be LIVE on Ustream tonight at 9PM EST if you wanna stop on by and chat it up. You can find the show here and I hope to see you there!)
Set and forget tools. Automated tools. It "does all the work for you" tools. They're a dime a dozen. We all want things easier and the fact is, most of us would love to work far less but get far more or better results. However, we all know that it takes a good amount of effort to achieve a certain result.
With the explosion of social media, some automated tools have floated their way over to the space. Twitterfeed, SocialOomph, TweetULater, and many others. Plug content in, set your schedule/time and date, and save. Super easy and then your content whether it's your own or someone else's, is broadcasted out to hundreds, even thousands of people.
I don't hate automated tools and when used properly and under the right circumstances, I think they're a viable tool to have. However, they can't build a damn social media presence effectively with them and them only. It kills me to see all these supposed "experts", social media consultants, and even social media consulting firms, have such a horrible presence themselves (I've even seen some with none at all! HA!). Twitterfeed here, twitterfeed there. No engagement and no interaction at all. Do you REALLY teach that to your clients? Can you HONESTLY take yourself seriously?
I hate to break it to you but those 5 thousand, 10 thousand, even 20 thousand followers or more that you have, are no where near as powerful as those with a fraction of that who consistently engage and interact with their audience. There's no voice behind your presence, just a brand that talks to and talks at but doesn't talk with anybody.
Some automation can be a good thing, I won't dispute that. What makes it all go down the drain is when it's all automation and no interaction. Every highly successful business and brand out there, built their business and are where they are today because they engaged with people and spoke with people. They listened. They listened some more. They allowed some element of conversation to happen with whoever it may be to assemble that team, market that product, sell that product, and connect with the consumer.
And it works the same way in social media...
I myself like to practice the GRC's daily...what about you?
Twitter, Twitter, Twitter. I put together this video last week after thinking about some just really quick ways and easily implementable things you can take advantage of. You might already be familiar with a good amount of what I'm talking about in the first part of the video, however, at about 5:48 gets into the second part which is straight money! In fact, I uncover some things that you may not have even heard of before...
What's YOUR favorite Twitter client? Leave a comment below or send me an @reply on Twitter!
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Totol jeenius and online redhead, Mike Stenger has a super strong passion in business, life and anything to do with the internet.
Mike helps businesses and individuals take maximum advantage of social media and get them on the most effective path.
Wanna work with Mike or have some questions that you need help with?
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Ok, not really but I've personally reviewed this product and is hands down the best out there and easily worth 5x the price.
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