Mike, solid list. I would add that SM is not INSTANT. It's a problem I constantly face, everyone wants the benefits but no one wants to put in the time to build a community!
3 Most Common Misconceptions Small Business Has About Social Media
Social media is and always has been a great tool for small businesses to connect with customers and potential customers, and further build relationships which drive sales. Sadly however, not everyone experiences some kind of success with Twitter, Facebook, and beyond.
While there are many misconceptions that small business has, I thought we’d touch on three of the most common that seem to pop up and the reality behind them. After you get done watching the video below, let us know in the comments what you would add to the list.