Why Social Search Will Be Important To Your Future Business
Since Google added Search Plus Your World to their search engine, social search has been an increasingly more popular subject. It’s nothing new, in fact not too long ago and way before Google+ came about, Twitter was implemented into Google Search, social search 1.0 if you will. As I write this in May 2012, Microsoft has also added social search to Bing with the integration of Facebook. The whole concept right now is a bit like Twitter in the beginning stages: Looked at oddly and the significance downplayed tremendously. The reality...
read moreIs Check-In Spam Really The Best Way To Engage Local Customers?
Foursquare has gained a lot of traction over the years. Social media facilitates the need to let people know what you’re doing and location based services help fill that need. While that’s all fine and dandy (I do it myself on occasion), there are times when people can overdo it, say checking into every single place they go, their home which is completely idiotic, and more. Businesses are wanting that definitive edge over their competition and one way they are doing that is by auto-tweeting people who check-in to their locations....
read moreIt’s Not About The Platform; It’s Where The Audience Is
Social networks are a dime a dozen, though most of us are familiar with the big five: Twitter, Facebook, LinkedIn, Google+, and Pinterest. One of the questions that I’ve heard and hear on a consistent basis is “which social network should I be using?”. This is always a rather amusing question. As Chris Brogan said in our video chat, he tries to be everywhere and I’d agree to an extent. An inherent problem is social networks all have their pre-conceived notions about them. Google+ is a ghost town, Twitter is for...
read moreHow To Easily Track Your Google+ Results
One of the biggest complaints with Google Plus, particularly for marketers and developers, is the lack of an API. Many want to post to the social network through a third party tool, developers want to create something cool, yet they can’t. As we all know, being able to track your results is important, not just in social media, but anywhere. Fortunately, there’s a great free tool that crawls your Google+ profile and shows you how well you’re performing. Check out the video review below: Click here to track your...
read more4 Mistakes Almost Every Business Is Making With Facebook
We’ve pretty much gotten past the stage where it’s easy for businesses to ignore Facebook and having their own page. With the insane growth (900 Million+ active users) and new design changes, the social network is constantly shining in the spotlight. Unfortunately, a lot of businesses are making some pretty big mistakes and is costing them fans and interaction. Constantly Asking For Likes And Shares You’ve seen it and may even have some pages liked that do it. They post a photo or simply some text and say to...
read moreInterview With Chris Brogan, Social Media Expert And Man Of Many Titles
Chris Brogan is known across the Internet as the guy when it comes to Social Media. While that may be the case, he’s also an author, speaker, entrepreneur, and the list goes on. Chris was awesome enough to take some time out of his day and stop by a Hangout On Air via Google+. In it, we chat about social media, blogging, and more. Unfortunately, he chose against wearing a computer generated top hat and monocle during the interview. Maybe next time… Visit Chris’s Blog | Follow On Twitter | Circle On Google+ Interview...
read moreThe Double Edged Sword With Facebook Page Engagement
Facebook pages have gone through many changes over the years, the most recent change being the new design. One thing that’s been pretty consistent since the beginning is EdgeRank, an algorithm that determines how content is displayed on people’s newsfeeds. One thing that has been known for some time is that if a friend or fan doesn’t engage with your posts (liking, commenting, sharing), over time they will see them less and less. A way that marketers have helped alleviate this problem is by asking to “Like” a...
read moreThe Deadly Problem With Focusing Too Much On Facebook
Not having a Facebook page is almost like not having a website. In today’s World of social media, you want to be where your customers are and chances are, they’re on Facebook. While having a page is great, there is a new problem that’s creeping up. According to some stats posted by USA Today, more companies are neglecting a blog and instead focusing more on a Facebook page. This is a problem for a couple reasons which we dive into below: Thanks to Augie Ray and Eric Andersen for bringing this to my attention. “How...
read moreWhat You Should Expect From A Social Media Manager
Social media is something that businesses can’t ignore anymore. Many have and many will continue to, but eventually they’ll realize the effects of doing so. Because of this huge demand and immense growth of various platforms such as Twitter, Facebook, Google+, and others, there’s quite a few people who offer services to help out. When looking for the right person for the job, it pretty much goes without saying that they need to actually know what the hell they’re doing and have the experience to back that up. Often and...
read more5 Ways To Better Utilize Timeline For Facebook Pages
Timeline is a new vision and a new way for brands and businesses to reach out to customers and potential customers. While the design is significantly different from the previous design, that doesn’t necessarily mean it’s not effective as before. With some getting used to and adjustments, several that we get into in the video below, you can get your page firing on all cylinders and differentiate yourself from the competition. “Do you see Timeline being better or worse and...
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