Go to your local book store or head on over to Amazon and search for “Social Media Marketing”. The result? Likely more books than you can count on your fingers and toes. Social media has grown immensely over the years and with it, books to get you acquainted.
One such book I recently got my hands on was Social Media Marketing All-In-One For Dummies by Deborah Ng and Jan Zimmerman. If you’re looking for a quick read, this isn’t your book. However, if you’re looking for a book chock full of how-to, actionable information, this is your book.
At over 700 pages long, it can be pretty daunting. Everything is split into sections and categorized very nicely though so the chances of you getting lost are very low.
Here are the different sections:
- The Social Media Mix
- Cybersocial Tools
- Blogs, Podcasts, And Video
- Other Social Media Marketing Sites
- Measuring Results; Building On Success
Deborah and Jan do a great job of breaking everything down in Social Media Marketing All-In-One For Dummies. There are lots of bold and bullet points so you can easily get down to business and see the main takeaways. I liked that there was an entire section devoted to platforms such as Google+ and Pinterest.
Heck, even with there being 135 million active users on Google+ as of December of 2012, it still gets treated like the redheaded step child. Unfortunately, a problem with a lot of social media driven books is that there isn’t very definitive content on actually figuring out ROI. Sorry Mr. Expert Ninja, but Facebook Insights alone isn’t going to cut it.
Not only does Social Media Marketing All-In-One For Dummies talk about everything else from A-to-Z, there is an entire section devoted to actually measuring results and figuring out your ROI. In an industry where common advice is “just interact and engage with your target audience”, this book brings no-nonsense advice on how to get shit done.
You can pick up Social Media Marketing All-In-One For Dummies at just about any book store and major online book stores. Here is a link to it on Amazon (affiliate) and if you spend just a few bucks more on something else, you can get free shipping. Now if only I could just send this book to clients, not do any work, and still get paid the same amount…