Since the end of June 2011, Google+ has went through many changes and the team consistently updates it. One change that caught the eye of many marketers and particularly SEO professionals, was social search.

But social search isn’t anything new? And you’d be right, however, Google Plus is integrated within social search on a large scale. A lot of people saw this coming. Some didn’t. Either way, this is a big shift for the search marketplace.

With that said, if you have a personal brand or business, Google has made it where you simply can’t ignore their social network anymore. This is the future and, well, I’ll just shut up so we can dive into the video below.

P.S. Want to disable social search completely? Here’s how to do it in just a few seconds.

Other posts you might like:

1. The Hidden Benefit Of Google+ And What It Means For Brands And Businesses
2. How To Improve Your Google+ Experience
3. The Biggest Misconceptions About Google+